Depending on the size and scope of your project, we'll run one or more alignment sessions with you. In these detailed workshops, we spend time learning about you, your needs and online business objectives, discussing your users and their needs, and tightly defining your site's objectives.
It's all a bit analogue – it's done on paper, so it's quick and inexpensive to review and change. We work with you (and your users) to create personas, user journeys, information architecture diagrams, wire frames, engagement mechanisms and processes before any of the 'real' design and development work begins. It also means we can usability test the online experience in various levels of detail at key stages through the project.
Our aim is simple – to ensure your website or online communication is tightly aligned with your business objectives and your audience groups and not just the whim of a design team or board of directors.
You've been fabulous to work with.Jude Hanan – COI Communications – Interactive Services Project Manager