S8080: User experience, website and interactive design, technical web development and digital communications

Services

Help & Accessibility | Skip to content
Get Flash Player

Analytics

  • Google Analytics™
  • Website statistics
  • KPIs and goals
  • Visitor Trends
  • Benchmarking
  • Search term analysis
  • Keyword analysis
  • Analytics reports

Some find the minutiae fascinating and can spend hours poring over site stats - others just want to know the top line. That's where we come in - our IA team has a dedicated Google Analytics guru who is happiest knee deep in statistics. He'll closely examine your site's performance, benchmarks, set up split tests, funnels and find out what's working well on your site and what could work better.

Then we summarise our findings, giving you a plain English report with increasing levels of detail and importantly, recommendations based on our User Experience, Creative, Website Design and Build, eMarketing and Technical Web Development expertise.

This is the perfect tool to take to committees or your Board of Directors providing you with the facts, trends, recommendations and suggested next steps to keep your website or campaign performing well.

Our analytics reports contain:

  • Google Analytics™ configuration
  • Summary and site goals
  • Benchmarking
  • KPIs and site goals
  • Visitor trends and sources
  • Keyword analysis
  • Landing pages and paths
  • Top content
  • Tie in to email campaign and Google Adwords
  • Recommendations and insights

Why do we use Google analytics?

It's free, enterprise-class, quick to implement, powerful, flexible, it's constantly being improved and it's easy to use. Yes, we are fans.

How long does it take and what would you recommend?

Some of our clients just want a brief quarterly overview; it takes half a day to create an elementary but meaningful report. Other clients may want something far more comprehensive on a monthly basis, digging into campaign statistics or isolating and analysing subsets of visitors.

Some more of the clients who have used our analytics services include:

  • Department of Energy and Climate Change
  • Lee Valley Regional Park
  • Department of Health
  • Ryder Cup Wales
  • NHS
  • Welsh Assembly Government
  • Visit Wales
  • International Business Wales
  • Duke of Edinburgh’s Award
S8080 staff did really well supporting someone like me,
I have very little technical or design experience.

Sally Farr - Careers Wales

Case studies